For over 10 years Škoda has been the main sponsor of one of sports’ most beloved and fan centric championships, The Tour de France. Part of its tradition is that fans dress up in outrageous and fun costumes as they passionately try to distract cyclists with their funny antics.
In keeping with this tradition we came up with a series of print ads featuring those fans and their passion for the sport, including TDF's most famous fan, Didi Senft, also known as El Diablo.